The elusive Gen Y generation remains a mystery to many. How do you reach this unusual and large group of people in the world today? Researchers have been studying their behavior patterns for many years. They have come to some important conclusion that will affect your marketing and communications and recruiting efforts.
Gen Y consists of over 78 million people in the US. They were born between the years 1984 to 2002. They possess a unique list of characteristics. Below is a list which will lead you to information that you seek regarding this generation.